Panth Crosslinks — Automatic Internal Linking for Magento 2 (Hyva + Luma)

Automatic internal linking for Magento 2. Pick a keyword, pick a destination (a URL, a product by SKU, or a category by ID), and the module injects a safe anchor tag into every matching product, category, and CMS description at render time. Respects excluded tags (headings, buttons, existing anchors), per-page and per-keyword limits, optional nofollow, optional scheduled activation windows, and defends against javascript: / data: / vbscript: URL schemes.

Internal linking is one of the most durable on-site SEO signals a store can control, but building it by hand means editing every description whenever a new category launches. Panth Crosslinks replaces that manual work with a single admin grid: declare rules once, they apply everywhere.

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Kishan Savaliya

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Panth Infotech Agency

Table of Contents

• Preview
• Features
• How It Works
• Compatibility
• Installation
• Configuration
• Managing Crosslink Rules
• Security
• Troubleshooting
• Support

Preview

Live walkthrough

End-to-end admin flow — configure the module, add a keyword rule, save, and see the crosslink appear on the storefront. Click to play.

Admin

Global configuration — toggle the module, cap links per page, set excluded tags, and enable time-based activation.

Rules grid — list every crosslink rule with keyword, reference type, target URL, placement toggles, store scope, schedule, and priority. Supports filters, mass actions, and inline store column resolution (All Store Views / Main Website → Default Store View).

Edit form — Category reference (all stores) — link the keyword "bag" to Category by ID 4. Max Replacements = 2, Priority = 100, applies to product + category + CMS pages.

Edit form — Scheduled Custom URL — Flash Sale rule active only between 01 Jan 2027 → 31 Dec 2027. Respects the store-level Time-Based Activation toggle.

Storefront — Hyvä

Product description (Affirm Water Bottle) — backpack → Endeavor Daytrip Backpack SKU, bag → Bags category. Injected inline with the panth-crosslink class.

Product description (Zing Jump Rope) — fitness → Fitness Equipment category.

Category description (Bags) — backpack, training, gear, bag, watch rendered in the category intro.

CMS page (/crosslink-test) — links for every seeded keyword in a single paragraph, capped by max_links_per_page.

Storefront — Luma

Product description (Affirm Water Bottle) — same rules render identically on Luma's default template.

Product description (Zing Jump Rope) — fitness → Fitness Equipment category.

Category description (Bags) — backpack, training, gear, bag, watch rendered on the category intro.

CMS page (/crosslink-test) — rules rendered via the CMS FilterProvider plugin on both block and page filters.

Features

How It Works

Six small pieces cooperate:

1. Admin grid at panth_crosslinks/crosslink/index — standard Magento 2 UI component listing backed by the panth_seo_crosslink table.
2. Admin form at panth_crosslinks/crosslink/edit/id/<ID> — reference-type switcher hides/shows the URL vs Reference-Value input depending on the selection.
3. ReplacementService — HTML-aware engine. Splits the incoming markup into text segments, tag segments, and excluded-tag blocks so keywords inside headings, anchors, buttons, scripts, and styles are never touched.
4. CatalogOutputPlugin — after-plugin on Magento\Catalog\Helper\Output::productAttribute/categoryAttribute — fires on description and short_description (product) and description (category).
5. CmsFilterPlugin + CrosslinkFilterDecorator — wraps the CMS template filter returned by FilterProvider so filter() runs the replacement engine after Magento has processed widgets and directives.
6. Master switch + config — admin toggles live at panth_crosslinks/general/* and are read per-store through a thin Helper\Config façade.

Compatibility

Installation

composer require mage2kishan/module-crosslinks
bin/magento module:enable Panth_Core Panth_Crosslinks
bin/magento setup:upgrade
bin/magento setup:di:compile
bin/magento cache:flush

Verify

bin/magento module:status Panth_Crosslinks
# Module is enabled

Visit Admin → Panth Infotech → Crosslinks to see the empty grid.

Configuration

Navigate to Stores → Configuration → Panth Infotech → Crosslinks, or click Panth Infotech → Crosslinks Configuration in the admin sidebar.

Each setting is resolved at store-view scope, so you can have different link budgets and excluded tags per store.

Managing Crosslink Rules

Open Admin → Panth Infotech → Crosslinks to reach the grid.

Fields

Mass actions

Select rows and choose Enable, Disable, or Delete from the grid mass-action menu.

Security

• Admin controllers extend Magento\Backend\App\Action. Every CRUD path declares its own ADMIN_RESOURCE constant and ACL is enforced via _isAllowed().
• Save and MassDelete / MassStatus implement HttpPostActionInterface — GET requests are rejected. Form-key validation runs on every POST.
• All DB writes use prepared parameters ($adapter->update($table, $row, ['id = ?' => $id])) — no SQL concatenation.
• The anchor builder rejects dangerous URL schemes (javascript:, data:, vbscript:, file:) at render time and runs every user-supplied field (URL, title, matched text) through htmlspecialchars(ENT_QUOTES | ENT_HTML5).
• The Save controller validates that the keyword does not contain < or > to prevent admin users from stashing HTML into the pattern column.

Troubleshooting

No links appearing on the frontend

1. Flush caches: bin/magento cache:flush.
2. Confirm Enable Auto Cross-Links is Yes at the store-view scope you are browsing.
3. Confirm the rule's Active flag is Yes and its Apply to Product / Category / CMS checkbox matches the surface you are testing.
4. If using Time-Based Activation, check Active From / Active To cover now.

A keyword is being linked inside a heading

The headings tag list (h1–h6) is in Excluded Tags by default. If you removed it or misspelled a tag name, add it back.

Too many links on one page

Lower Max Links per Page (config) or lower a rule's Max Replacements.

A product SKU or category ID resolves to an empty link

Confirm the URL rewrite exists — select request_path from url_rewrite where entity_type='product' and entity_id=<ID> and store_id in (0, <STORE>). If no row exists, the rule's matched text is rendered as plain text (no broken anchor).

Support

• Agency: Panth Infotech on Upwork
• Direct: kishansavaliya.com — Get a free quote