Gtm Server Side Magento Module
stape/gtm-server-side-magento-module
Implements server-side Google Tag Manager (GTM) for Magento 2. Tracks e-commerce events like product views, add to cart, and purchases, and user data.
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Tested on Magento 2.4.8-p3
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Each release is tested against the latest Magento version at that time.
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README
Loaded from GitHubStape GTM Server Side Magento Module
If you have your store on Magento, Stape's GTM Server Side extension for Magento 2 can simplify the process and open up the world of server-side tagging.
The list of e-commerce events:
- Collection view
- View Item
- Add to cart
- Begin checkout
- Add payment info
- Purchase
User data:
- First name
- Last name
- Customer ID
Useful links:
- https://stape.io/blog/server-side-gtm-extension-for-magento-2
- https://stape.io/blog/facebook-conversion-api-for-magento
- https://stape.io/blog/server-side-google-analytics-4-for-magento
This content is fetched directly from the module's GitHub repository. We are not the authors of this content and take no responsibility for its accuracy, completeness, or any consequences arising from its use.